Little Fooby
Services
Art Direction
Illustration
Campaigns
Client
Coop
Location
Switzerland
Year
2021-2026
Credits
Markus Ruf
Work made at Valencia Kommunikation
Info
For the past six years, as part of the Valencia Kommunikation team, I have helped shape and develop the Little FOOBY brand world — from its launch to its ongoing visual appearance across different touchpoints. My work includes the creation of the brand’s illustration style, Little Fooby cookbook, infographics and visual assets that define the playful and recognizable Little FOOBY universe, including content featured across its digital platforms.For the latest campaign imagery, I led the creative and art direction of the photoshoot, creating an authentic visual language that captures curiosity, creativity and the joy of discovering food together.









