Little Fooby

Making cooking an adventure for kids

Making cooking an adventure for kids

Services

Art Direction

Illustration

Campaigns

Client

Coop

Location

Switzerland

Year

2021-2026

Credits

Markus Ruf
Work made at Valencia Kommunikation

Info

For the past six years, as part of the Valencia Kommunikation team, I have helped shape and develop the Little FOOBY brand world — from its launch to its ongoing visual appearance across different touchpoints. My work includes the creation of the brand’s illustration style, Little Fooby cookbook, infographics and visual assets that define the playful and recognizable Little FOOBY universe, including content featured across its digital platforms.For the latest campaign imagery, I led the creative and art direction of the photoshoot, creating an authentic visual language that captures curiosity, creativity and the joy of discovering food together.

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